Selfie with Plantation 3.0

Mega tree plantation drive

Fostering environmental awareness for sustainable future

Selfie with Plantation 3.0 Drive is a dedicated effort to address environmental issues by increasing the green cover in our community. This initiative aims to plant a significant number of trees in urban and rural areas, contributing to a healthier ecosystem and combating climate change. By engaging community members, we hope to foster a sense of environmental stewardship and collective responsibility towards nature.

Mission

Our mission is to create a sustainable environment through widespread tree planting. By involving local communities, educational institutions, and businesses, we aim to raise awareness about the importance of trees and environmental  conservation. This initiative not only focuses on planting trees but also emphasizes the long-term care and maintenance of these trees to ensure their growth and survival.

To fulfill the profound message conveyed in the above verse, Sardar S.S. Banga, Managing Director of Victora Industires Pvt. Ltd. has been consistently involved in Tree Plantation in Faridabad with support of community for the past decade and a half. In Sector 58, Shaheedi Park, trees were planted in memory of the Pulwama martyrs, each bearing a name plaque, which have now grown into trees providing oxygen, shade, and fruits to people. In Sector 25 Park, various fruit-bearing plants have been planted that now provide not only oxygen but also a taste of sweet and sour fruits to the community. In our Victora family, whether it’s a birthday, a wedding anniversary, or the arrival of a distinguished guest, a tree is planted to mark the occasion.

During the global COVID-19 pandemic, we witnessed people struggling for oxygen and losing their loved ones. Today, we are suffering from extreme temperatures reaching 50 degrees Celsius in summer, feeling suffocated due to pollution in winter, and facing several serious health issues. To meet our needs, we are cutting down a large number of trees and encroaching upon forest lands. In such a scenario, taking care of the environment and nature has become a major challenge for us.

Let us all come together to make this campaign a success and contribute to the preservation of our environment.

दश कूप समा वापी , दशवापी समो हृदः । दशहृद समः पुत्रों , दशपुत्रो समो द्रुम:।।​ – भावार्थ: दस कुओं के बराबर एक बावड़ी होती है, दस बावड़ियों के बराबर एक तालाब,
दस तालाबों के बराबर एक पुत्र और दस पुत्रों के बराबर एक वृक्ष होता है​

Reflecting on these issues and with the intent to accelerate the ongoing plantation drive of the past decade and a half, Victora L.I.F.E. Foundation is launching a
major tree plantation campaign, ‘Selfie with Plantation 3.0’ starting on World Environment Day, June 5, 2024. This campaign aims to involve educational
institutions, social organizations, and community in this endeavor. 

OBJECTIVE OF THE INITIATIVE

ACTION PLAN

FOR THE PLANTATION DRIVE

Mega tree plantation drive

PHASED IMPLEMENTATION

PHASE 1

Preparation & Launch (May-June 2024)

  • Assessment and Planning
  • Partnership Building
  • Launch Event World Environment Day on June 5, 2024
PHASE 2

Educational Institution Engagement(June-July 2024)

  • Awareness Programs
  • Competitions - Slogan writing, poster making, short video contests, and Selfie with Plantation competitions.
  • Participation and Awards - Award certificates and prizes to winners at campus and district levels.
PHASE 3

Community Engagement (July-August 2024)

  • Distribution and Planting
  • Recognition
  • Regular Maintenance
PHASE 4

Monitoring & Sustainability (August-Sept 2024)

  • Regular Monitoring
  • Community Involvement
  • Evaluation and Feedback
  • Sustainability Programs
PHASE 5

Long-term Impact (Sept 2024 Onwards)

  • Impact Assessment
  • Future Drives
  • Continuous Improvement